The Samsung F700 slider phone is the centrepiece of Vodafone's Christmas advertising campaign, understood to have cost around 10 million pounds.
The campaign will highlight a range of handsets exclusive to Vodafone and will run across television, print, radio, outdoor and online media.
Vodafone UK head of brand marketing and communications Dominic Chambers said: “We focus on music and internet services. Christmas is going to be very competitive. The campaign will drive footfall.”
Source:http://www.mobilenewscwp.co.uk
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